Welcome back!

Vegemite.  You either love it or hate it.  It is very salty, has been described as having a meaty taste and you will find it in many Australian pantries.  In the Trash Palace we don’t run to the luxury of a pantry, but a jar of Vegemite sits on the top of the fridge.  For ease of access you understand; anything in immediate sight has a better chance of being consumed on a regular basis.

Vegemite has returned to the fold after some years on the globalized financial and commercial merry-go-round. Sucked up by the vacuum cleaner of international company buying and selling, Vegemite has now returned to our shores. Starting out in Melbourne in 1922, it attracted American interest and part ownership, early in the piece. This was the beginning of a joint venture with Kraft Foods and in 1952 Kraft Foods took over sole ownership of the company.

After that the plot thickens and Vegemite was swept into the ongoing and convoluted world of takeovers, mergers and other commercial flim-flam.  Recently the merry-go-round momentum slowed and Vegemite jumped off into the arms of Bega Cheese.

A marriage made in commercial heaven.  After all what is better than a sandwich of white bread slathered with butter,  thick chunks of sliced cheese laid on same and Vegemite generously applied the top piece of bread.   Press together, slice and eat.

Good to see you home again Vegemite.